10 Nigerian Artist To Receive Support From Youtube
The News Agency of Nigeria reports that Cohen was joined on stage at Google for Nigeria with Mr Eazi for a fireside chat to announce the initiative and discuss the growth and evolution of African music on YouTube.
According to him, in the initial phase, YouTube is teaming up with Nigerian music star, Mr Eazi and the emPawa Africa initiative, to support 10 emerging Nigerian musicians to build their craft, increase their fan base and connect with the world through YouTube.
The YouTube’s Global Head of Music, Lyor Cohen, made this known during a fireside chat at the 2019 Google for Nigeria in Lagos.
“It is critical to develop the next generation of talents and there is so much talents exploding out of Nigeria and the African continent right now; as Africa is setting the tempo all around the globe.
“We are incredibly proud that YouTube has been a mainline for African artists to connect all over the world.
“By supporting one of the leading African trail-blazers like Mr Eazi and his emPawa initiative, we are excited to see how these artists supercharge their careers and grow their fan base on YouTube,” .
“The contributions will go toward enabling the artists to shoot videos, record music and get mentoring.”Cohen said.
Cohen said that in June, YouTube presented Silver Play Button awards to D’banj and 2Baba at YouTube Week in Nigeria, recognising their channels’ subscriber growth.
He said that Gold Play Buttons were awarded to channels which had reached the one million subscriber mark and Silver to those that had garnered 100,000 subscribers.
He noted that Yemi Alade and Flavour would be presented with Gold Play Button, while Adekunle Gold and Teni would claim Silver Play Buttons at a cultural evening event during Google for Nigeria.